Ben Eine and Kaspersky Lab are holding the two day Pop-Up 'The Data Dollar Store' at Old Street Station where you will be able to get the new Ben Eine' 'K' screenprint edition along with other Ben Eine exclusive merchandise.
We’ve been a bit busy in Jealous Print Studio, publishing Ben Eine’s new addition for the ever-growing Alphabet series. His latest letter ‘K’ features his iconic circus font and is the 11th letter to be printed by Jealous. There’s only one way to get your hands on this new limited edition screenprint and it comes with a catch…
Are you willing to share your personal data (even your search history…) in order to get your hands on this exclusive release? Well, we have good news!
‘Data Dollar Store’ is a two day Pop-Up at Old Street Station where you will be able to get the new 'K' screenprint edition along with other
Ben Eine exclusive merchandise.
This Pop-up is a result of cybersecurity giant Kaspersky Lab and renowned street artist Ben Eine’s two worlds coming together. Ben Eine has created an exclusive signed and numbered limited edition screen print available at the Data Dollar Store. But you won’t need to dig into your savings or ask Mum and Dad to lend you some money to purchase this print. There will be a cost, but not as you know it.. The Data Dollar Store will be the first ever shop to use data* as currency in exchange for goods. Created by Kaspersky Lab, the pop-up shop encourages art lovers to be mindful of the value of their digital data.
Art and data have similar parallels – both have value but at what cost? By selling my exclusive artwork that money cannot buy, but instead is exchanged for data, Kaspersky Lab opens a new way of thinking about the meaning of data and its value. Shoreditch has significance to me as it is where I have drawn much of my inspiration. It is also the home to Silicon Roundabout, the heart of the UK tech scene and the digital revolution, a fitting location for the Data Dollar Store. It brings these two worlds together and turns the simple transaction as we know it, on its head.” - Ben Eine.
The Data Dollar Store will be open in Old Street station on 6th and 7th September from 8.30am-7pm.
To find out more about The Data Dollar store visit www.datadollarstore.com
*The data shared by customers will only be used to complete the transaction and not for any other purposes. It will be deleted after 30 days.
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